In our mission for clean and safe beauty, we partner with top industry leaders to ensure each product follows strict guidelines that keep the consumer and environment in mind. One top industry leader we’ve had the privilege to partner with is EWG -- a 3rd party, nonprofit organization that has over 14 years of experience researching ingredients used in different consumer products to identify which chemicals and products are healthy and safe for use.
EWG saw that consumers had a demand for transparency and what type of ingredients were going into their products. They created a tool to help educate consumers on the health and safety of ingredients and products.
When partnering with EWG, we wanted to, ensure we meet their strictest guidelines, and become an EWG Verified™ brand. We provided full transparency into our products and allowed EWG to perform an evaluation and ensure each product is free from harmful chemicals.
We worked with their team of scientists, toxicologists, chemists and epidemiologists, who reviewed all of our formulas to make sure each meet their standards –
Avoids EWG's ingredients of concern
- Products cannot contain any ingredients on EWG's "Unacceptable" list, meaning ingredients with health, ecotoxicity and/or contamination concerns.
- Must meet EWG’s standards for ingredient disclosure on the label, provide full transparency to EWG, including fragrance ingredients.
- Product manufacturers must develop and follow current good manufacturing practices to further ensure the safety of their products.
Furtuna Skin is committed to clean beauty, honesty, and transparency. We set a responsibility to prioritize not only product performance, but the health and safety of our consumers and the ingredients used in each product. Becoming EWG Verified™ has allowed us to take this a step further and demonstrate our dedication to transparency and provide consumers with more insight into our products.
Comment