For us, regeneration is not just about repairing but vastly improving the sum of all parts of our ecosystems.
THE FUTURE OF BEAUTY IS REGENERATIVE.
WE BELIEVE
Clean beauty is the only way forward.
In honesty and transparency from sourcing ingredients to product performance to company policies.
In science and its ability to enhance old world wisdom.
Companies have a responsibility to self regulate and set health, safety and performance standards.
In the infinite wisdom of nature and the responsibility of businesses to protect it.
Wellbeing is rooted in mindful rituals.
Diversity, inclusion, representation, and anti-racism are non-negotiable.
Less is more, and buying better means buying higher quality essentials.
In integrity.
In keeping our promises to our family and to you.
WHAT IS REGENERATIVE BEAUTY?
Regenerative beauty builds on the concept of regenerative agriculture, going beyond the beauty industry's greenwashed standards of 'clean' and 'sustainable' by taking a broader, holistic view.
On La Furtuna Farm, our 800+ acre organic farm where our skincare ingredients are grown, that means implementing farming practices that drive long-term results so that people, animals, and the land can thrive.
A regenerative approach to life radiates through every aspect of our operation, culminating in our approach to skincare. For skin, that means taking a radically different approach, one that addresses the whole skin environment that is ANTI-anti-aging and instead advocates for and addresses all areas of wellness that improve longevity.
BEYOND CLEAN, GREEN, & SUSTAINABLE
Regenerative agriculture is one of the world's best solutions to counter the effects of the climate crisis by harnessing farming practices that improve biodiversity, soil, and water while reversing––not simply reducing––carbon emissions.
- It’s working in harmony with nature.
- It’s reversing climate destruction and rebuilding from the soil up.
- It’s protecting biodiversity, wildlife, and the heritage of our land and people.
- It’s going beyond sourcing quality organic ingredients to address whole environments by connecting the dots between climate change, food scarcity, generational poverty, physical health, global well-being, mental health, and social inequality.
- It’s the future of beauty & business
Our regenerative beauty approach isn't simply about not doing further harm. It's about radical improvement.
When you improve farming and sourcing systems, and when you can improve biodiversity, you improve the performance of skin’s ecosystem and our industry's crucial role in the global wellness crisis.
FORAGING A NEW WAY FORWARD
We are part of a purpose-driven family of brands that cares deeply about transforming lives and lands by boosting the local Sicilian economy with job creation, contributing to life-changing opportunities for the local people. Even our land is designed to conserve Sicily’s biodiversity through our Biological Preserve’s protection of the rare, threatened and valuable species of plants, birds, and other wildlife.
Our passion for family, nature, science and socially responsible business has been injected into every aspect of the brand, from sustainable farming to supply chain to product performance.
We source in a way that respects the natural ecosystem and protects potency.
Many times more powerful than their cultivated counterparts, our wild botanicals boast some of the highest nutrient and antioxidant levels and yield potent bioactives for our high performance products.”
AGATHA RELOTA LUCZO, FOUNDER & CEOPERFORMANCE DRIVEN BY POTENCY
WHY POTENCY MATTERS
WILDLY POTENT INGREDIENTS
SOUNDBATH™ EXTRACTION
Protecting potency for better products. From soil and foraging to extraction and packaging, every single step of our process has been crafted to protect plant potency so you see results, immediately.
WILDLY POTENT INGREDIENTS
Italy’s “survivalist” botanicals overcome extreme environmental conditions, becoming stronger in the process. Through natural adaptation, they boast supercharged levels of nutrients which we foster through careful, sustainable farming practices. We call them EXTREMOPHYTE™ PLANTS.
SOUNDBATH™ EXTRACTION
Using energies of sound and low temperatures to preserve the full potency of nutrients, vitamins, antioxidants, amino acids, phenols, our exclusive extraction method results in higher concentrations of bioactives for more effective products.
OUR TOOLKIT TO LONGEVITY
UNPARALLELED INGREDIENTS
We follow a strict sourcing protocol that mirrors the standards of our own certified organic farm in which the land must be untouched and irrigated by natural streams.
WILD-FORAGED
We hand-pick and forage uniquely powerful Farm plants to protect the raw materials from damage in an eco-sustainable way which strengthens the plants, and the workforce.
BIO-SCIENCE BASED
Our skincare rituals and formulas are backed by years of research that have proven to biohack the genetics of aging skin. We combine this wisdom with unparalleled nutrients responsible for longevity, preservation and protection of the genetics responsible for skin health.
NO TOXINS
No harsh chemical additives, parabens, phenoxyethanol, phthalates, synthetic fragrances, synthetic colors, genetically modified organisms (GMOs), sodium lauryl sulfate (SLS), dyes, plus another 1,300 ingredients banned by the European Union.
POTENT DELIVERY SYSTEMS
Our one-of-a-kind Olive Oil and Olive Leaf Water are the formulaic bases that hold the oil-soluble and water-soluble nutrients resulting in high-performance skincare vitamin complexes that drive unparalleled results within our formulas.
STRESS REDUCING RITUALS
Intentional, built-in aromatic, calming magnolia oil to envelop your skin, preserving hydration and signaling your body to produce melanin, which enhances sleep depth and productivity to elongate telomeres.
PROTECTIVE PACKAGING
We use special UV-protective glass bottles to prevent the degradation of potency for utmost performance and work to offset our environmental impacts with professional organizations.
CHRONONUTRITION™
Optimal Nutrients + Natural Functions = Transformed Skin. Strategically timed delivery of the right nutrients, vitamins, minerals, proteins, and antioxidants at the perfect time synchronized to our body’s 24 hour biological clock.
OUR TOOLKIT TO LONGEVITY
UNPARALLELED INGREDIENTS
We follow a strict sourcing protocol that mirrors the standards of our own certified organic farm in which the land must be untouched and irrigated by natural streams.
WILD-FORAGED
We hand-pick and forage uniquely powerful Farm plants to protect the raw materials from damage in an eco-sustainable way which strengthens the plants, and the workforce.
BIO-SCIENCE BASED
Our skincare rituals and formulas are backed by years of research that have proven to biohack the genetics of aging skin. We combine this wisdom with unparalleled nutrients responsible for longevity, preservation and protection of the genetics responsible for skin health.
NO TOXINS
No harsh chemical additives, parabens, phenoxyethanol, phthalates, synthetic fragrances, synthetic colors, genetically modified organisms (GMOs), sodium lauryl sulfate (SLS), dyes, plus another 1,300 ingredients banned by the European Union.
POTENT DELIVERY SYSTEMS
Our one-of-a-kind Olive Oil and Olive Leaf Water are the formulaic bases that hold the oil-soluble and water-soluble nutrients resulting in high-performance skincare vitamin complexes that drive unparalleled results within our formulas.
STRESS REDUCING RITUALS
Intentional, built-in aromatic, calming magnolia oil to envelop your skin, preserving hydration and signaling your body to produce melanin, which enhances sleep depth and productivity to elongate telomeres.
PROTECTIVE PACKAGING
We use special UV-protective glass bottles to prevent the degradation of potency for utmost performance and work to offset our environmental impacts with professional organizations.
CHRONONUTRITION™
Optimal Nutrients + Natural Functions = Transformed Skin. Strategically timed delivery of the right nutrients, vitamins, minerals, proteins, and antioxidants at the perfect time synchronized to our body’s 24 hour biological clock.
Best Sellers
Agatha Relota Luczo
Founder, CEO
Agatha Relota Luczo is the founder and CEO of Furtuna Skin, an Italian skincare brand combining regenerative agriculture practices with modern science to drive unprecedented performance of its olive oil-based products.
Agatha began her career at age sixteen, gracing the pages of Vogue, W, and L’Officiel and starring in campaigns for Chanel, YSL, and Hermès. As a model, Agatha worked with the most sought-after makeup artists, skincare experts, and physicians, acquiring an extensive understanding of products, ingredients, and regimens to help care for the skin and overall health and well-being. She parlays this knowledge into Furtuna Skin to drive the development of the brand’s award-winning, high-performance products. Her natural beauty also radiates as the face of Furtuna Skin, showcasing the brand’s transformative effects.
As a double-certified olive oil sommelier, Agatha judges competitions all across the world and is a sought-after spokesperson on the benefits of olive oil, especially for the skin. Her joint philanthropic initiatives with her husband Steve Luczo span education and healthcare for at-risk children in the US and economic revival in rural Sicily, for which Pope Francis conferred upon them the Pontifical Order of Pope Saint Sylvester.
CONTINUED READING
Filed Under: Sustainability
What is Regenerative Beauty?
Filed Under: Skin
Olives to Olive Oil to Skincare: Our Process
Filed Under: Sustainability
Meet Our Botanist, Mimmo
Filed Under: Skin
EWG Verified Skincare: What EWG Verified Means
